Feld Entertainment's Ice Follies And Holiday on Ice, Inc., in collaboration with The Walt Disney Company, produces the travelling ice shows known as Disney on Ice, originally known as Walt Disney's World on Ice. The events, which are largely geared toward children, involve figure skaters performing as Disney characters in scenes taken from various Disney movies. Disney material was licensed by Feld Entertainment for use in ice performances, and split merchandising profits were made by Disney and Ice Follies.
Irvin & Kenneth Feld Productions, a division of Mattel, acquired Ice Follies and Holiday on Ice in 1979, and soon after that, the business contacted Disney about producing a Disney-related ice production. For its ice shows, Feld Productions obtained a license for the use of Disney content. They started putting on shows as Walt Disney's World on Ice in 1981.
Irvin & Kenneth Feld repurchased Feld Productions from Mattel in March 1982, which included Ice Follies/Walt Disney's World on Ice. With Happy Birthday Donald, Walt Disney's World on Ice made its premiere abroad in Japan in 1987. The company had five touring productions in 1988. In 1998, the name was changed to "Disney on Ice." By 2008, a brand-new show was introduced each year.
